Southern expansion showcases company’s continued national growth in services and products.

San Francisco, CA- December 3, 2013– Key Performance Ideas, an Enterprise Performance Management (EPM) and Business Intelligence (BI) professional services firm, announced today that they have opened Texas offices in Dallas and Houston to continue the company’s national growth in helping clients implement strategic, goal-oriented solutions to support business performance improvement.

The offices will be led by Cullen Caballero, a recognized leader in Oracle EPM and BI. Caballero has extensive expertise in planning, forecasting, consolidations, reporting and analysis, and technology infrastructure and has demonstrated excellence in delivering complex solutions for clients across multiple industries. Caballero will be responsible for all operations within the region and will continue the company’s excellence in providing full life cycle EPM and BI services, including vision and strategy, development and implementation, change management, process re-engineering, and project management. Prior to joining Key Performance Ideas, Caballero was a senior consultant at an EPM consulting services boutique firm.

“As an organization, we are proud to consistently demonstrate excellence in client service through successful implementations,” said Chris Werle, owner of Key Performance Ideas. “Expanding our EPM and BI services and products to the South is a natural extension for our company. Furthermore, to have leaders such as John and Cullen on our team, the Southern market will now have access to experts in Oracle Hyperion and OBIEE (Oracle Business Intelligence Enterprise Edition) in order to meet their business performance management objectives through technology.”

Connect with Cullen Caballero via LinkedIn.

About Key Performance Ideas, Inc.
Key Performance Ideas is a full-service systems integrator and implementation consultancy with a focus on Oracle® Hyperion™ and Oracle Business Intelligence Enterprise Edition™ applications and related technologies. Their strategic, goal-oriented service offerings are designed to enable companies of all sizes to derive the most value from their Oracle Hyperion Enterprise Performance Management and Business Intelligence software solutions. As an Oracle Preferred Partner and Certified Services Provider, Key Performance Ideas employs industry-renowned consultants with expertise in creating and delivering world-class solutions that match the individual needs of our clients. Key Performance Ideas is headquartered in California with offices in the San Francisco Bay Area and Los Angeles, Chicago, Illinois, and Houston, Texas. For more information, visit

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